Homepage SEO and Site-wide Search Settings

Overview

When potential customers search for your brand or business name on Google, the first result is usually your homepage. Therefore, managing your homepage's search appearance and site-wide rules is the first step in setting up your website's SEO.

In the dashboard, click "SEO › Settings". The page is divided into four sections: Homepage appearance in search and social, Site-wide search settings, Connect to Google Search Engine, and Advanced.

Understanding how settings take effect

Once saved, all settings go live on your public website immediately (no need to return to the editor and republish). However, they function in three ways depending on the section:

1. Homepage SEO card: Click "Edit Homepage SEO" to open the side panel. Changes take effect immediately upon clicking "Save" inside the panel.
2. Google Search Console buttons ("Submit site info to Google", "Resubmit Sitemap", "Change Google account", "Disconnect"): These are external connection actions that take effect the moment you click them.
3. Other site-wide and advanced fields (Subpage title template, Site-wide core keywords, Site-wide indexing, Manual HTML verification tags, Sitemap, Robot rules, and Structured data): After modifying any of these, a "Save" bar will appear at the bottom of the page. Click "Save" to apply all changes at once (the system will prompt you to save if you attempt to leave the page with unsaved changes).

(For steps on the third card, "Connect to Google Search Engine", please refer to .)

1. Homepage appearance in search and social

This card displays two live previews: the left shows your homepage title and description in Google search results, and the right shows the 1200 × 630 preview image for LINE and Facebook (if you haven't uploaded a custom share image, the system will automatically generate one using your homepage title and the site's light brand color).

Setup steps

1. Go to "SEO › Settings".
2. Click "Edit Homepage SEO" on the top right of the first card to open the dedicated settings panel (if you click the homepage in "SEO › Pages" or "SEO › Health Check", the system will automatically bring you here and open the same panel).
3. Fill in the Search result title, Search result description, Keywords, and Share image (if you're unsure what to write, click "Plan SEO with AI" inside the panel for suggestions).
4. Click "Save" at the bottom of the panel to apply changes immediately.

Why is the homepage setting separate?

• Your homepage is your brand's storefront: We recommend including your "Brand Name + core service or unique selling point" in the search title (e.g., Bloom Florals | Custom Flower Bouquets & Wedding Design), allowing people searching for your brand or services to recognize you instantly.
• Other pages do not inherit the homepage description: To prevent all pages from showing the same summary on Google, subpages, blog posts, and products have their own independent SEO settings. If a subpage doesn't have a custom description, Google will automatically extract a relevant snippet from the page content rather than using the homepage description.
• No "No-index" toggle for the homepage: To prevent accidental removal of your brand from search results, the homepage does not have a single-page hide toggle. To pause indexing for the entire site, use the "Site-wide indexing" toggle below.

2. Site-wide search settings

This card manages three general rules applied to your entire website. Click the "Save" bar at the bottom of the page after making changes:

Subpage title template (with live preview)

When a standard page or blog post doesn't have a manually filled "Search result title", the system uses this template to generate one, ensuring search engines never encounter a blank title:

• Default template and live preview: The default is {page} | {site} (where {page} is the page name and {site} is the website name). As you type in the field, the description above will use "About Us" as an example, showing Preview: About Us | Your Website Name.
• How to adjust: You can change the separator to your preferred style, such as {page} - {site} or {page}｜{site}.
• When it doesn't apply: The homepage and any pages where you have manually filled in a search result title will use their specific settings and will not have the template suffix added.

Site-wide core keywords

These keywords represent your entire brand, core service categories, and primary business regions (up to 10 keywords, 2 to 30 characters each; press Enter to add):

• The system automatically summarizes core keywords based on your site content when building AI memory. You can manually add or delete them in the input box at any time.
• When you use "Plan SEO with AI" on a single page or the site-wide , the AI and check rules will reference these core keywords to ensure your main services have corresponding pages.

Allow search engines to index the entire site (Site-wide indexing toggle)

Choose the current indexing status of your site:

• Allow search engines to index the entire site (Default): Openly allows Google, Bing, and other search engines to crawl and index all public pages.
• Temporarily prevent search engines from indexing the site: Suitable for sites in preparation, internal testing, or campaigns not yet public.
  • When you select this, a red confirmation window ("Disable site-wide search engine indexing?") will appear to prevent accidental clicks. After confirming and clicking "Save" at the bottom, the system will perform four actions in the background to protect your site:
    1. Change /robots.txt to disallow crawling (Disallow: /).
    2. Add the X-Robots-Tag: noindex, nofollow header to all public pages (to prevent Google from listing your site if external sites link to you).
    3. Hide all page and post lists from /llms.txt and /llms-full.txt.
    4. Pause IndexNow notifications. When you switch back to "Allow", the system will automatically resubmit your Sitemap to Google.

Note: When your site is officially live, ensure this option is switched back to "Allow search engines to index the entire site". If left in the blocked state, no search engines will display your pages, and your "SEO › Health Check" score will show as 0.

3. Advanced settings (Most sites should keep defaults)

Located at the bottom of the page, the "Advanced" section exposes underlying settings optimized by the system for users with specific technical needs. For 99% of websites, keeping the default "Auto-generated" and "Auto-detected" settings is the safest and most complete approach.

Sitemap

• One-click URL copy and preview: The card displays your full https://yourdomain.com/sitemap.xml URL, with "Copy" and "Open in browser" icons. The code block below expands to show the "Sitemap preview (N URLs total)" and current XML content.
• Why we recommend not checking "Use custom": In the default automatic mode, the Sitemap updates whenever you add a page, publish a post, list a product, or set a page to no-index. If you check "Use custom" (the system will pre-fill the current XML as a starting point), newly added pages, posts, and products will not be automatically added to the Sitemap, and you will need to update it manually.

Robot rules (robots.txt, llms.txt, llms-full.txt)

These three files are presented as expandable cards with "Auto-generated" or "Custom" badges. Click any card to view the current content or select "Use custom" (the system will pre-fill current content for fine-tuning):

• Robots.txt: The access guide for search engine crawlers. If you only want to block specific AI crawlers (like GPTBot), you don't need to change robots.txt to custom. Simply click the "AI bot blocking rules" link within the card to select them; the system will automatically write to robots.txt and enforce the block at the edge network. See .
• llms.txt and llms-full.txt: Website guides and full-text Markdown provided for AI tools like ChatGPT, Claude, and Perplexity. Keep as "Auto-generated" to update automatically with site publishing.

Schema.org structured data

Structured data acts like a "nutrition label" for your web code. It is sent when the server first responds to a page, along with the title, content, and breadcrumbs (see ), allowing Google and AI to understand your brand identity, business location, and FAQs without guessing:

• Website type: Defaults to "Auto-detected" (the system determines if it's a Restaurant, Store, BeautySalon, MedicalClinic, ProfessionalService, EducationalOrganization, LodgingBusiness, SportsActivityLocation, Organization, or generic type based on site text). If the automatic detection is incorrect, you can manually specify it in the dropdown (changes will update the graph upon the next site publish).
• Three-row live status view: The area below the dropdown clearly lists three structured data statuses:
  1. Site language: Displays the current language of the structured data output (e.g., "English"), with a shortcut link to "General settings".
  2. Physical location: Automatically shows if a physical address is detected—"Yes (outputs LocalBusiness)" means the address in your "Brand" settings has successfully triggered local business markup; otherwise, it shows "None (outputs Organization only)".
  3. Node count and "Preview JSON-LD": Shows the number of structured nodes in the graph. Click the "Preview JSON-LD" button to open a window and view the full JSON code.
• Add custom JSON-LD: If you have additional advanced markup needs, paste valid JSON into the input box below (the system validates JSON syntax when you click away). This will be appended to the end of the automatic graph and will not overwrite existing nodes.

Related documents