Data Analytics 101: Is Anyone Visiting Your Website?
Overview
Website data analytics is about organizing your public website's traffic into easy-to-read numbers. You don't need to know how to code, nor do you need to look at every chart from the start; understanding "if anyone is visiting" and "if visitors are taking the next step" is already very helpful.
Think of it like a foot traffic counter for a physical store, but website data also tells you: where visitors came from, which pages they viewed, and whether they clicked the contact or booking buttons.
Where to View
- Log in to Kanorio.
- Go to "Analytics".
- Stay on the "Overview" tab and select your desired date range.
Only published, public websites accumulate this data. Previews in the editor, draft pages, or unpublished content won't appear in your public website's analytics reports.
Understanding Three Key Numbers First
Pageviews
Pageviews are the total number of times your website pages have been viewed. A single visitor viewing multiple pages, or returning after some time, can increase pageviews. It helps answer: "How many times was the website viewed in this period?"
Unique Visitors
Unique visitors represent approximately how many distinct individuals have visited your website within a selected period. Kanorio prioritizes identifying visitors using cookies after consent; without cookies, it assists with anonymized statistics. Therefore, it's a practical metric for understanding trends, not an exact roster of individuals.
Sessions
A session is a single period of "visiting the website." If a visitor stops interacting for about 30 minutes and then returns, the system counts the subsequent visit as a new session. It helps answer: "How many times did visitors come to the site in total?"
Recommended First-Time Viewing Approach
- Start by selecting "Last 30 Days" to avoid misinterpreting occasional daily fluctuations.
- Check if your pageviews and unique visitors are consistently increasing.
- Then, go to "Pages & Conversions" to identify your most viewed and most clicked content.
- After launching a new campaign, sharing a post, or running an ad, note the date. This will make it easier to correlate traffic changes later.
Don't rush to redesign your entire website just because a single day's numbers are low. Accumulate data over a period, then start improving based on a specific question, such as making the main button on your homepage clearer.
Frequently Asked Questions
Yes. The built-in website analytics is a fundamental feature available on all plans. Kanorio Pro and Business offer advanced segmentation for new and returning visitors.
Please ensure your website is published and that people are visiting it via the public URL. Newly published or low-traffic websites may take some time for trends to appear in reports.
Possibly. If you access your website via the public URL, your visit might be included in the statistics. Treat the data as an overall trend and avoid drawing conclusions from small data sets.