Analytics

Analytics isn't about turning you into a statistician. It's about using clear, intuitive charts to help you answer the five most practical questions for your brand:

1. How many people are visiting your site, and where are they coming from? (Overview, Sources & UTM)
2. Which pages keep visitors engaged? Are they clicking buttons or filling out forms? (Pages & Conversions)
3. Are AI bots like ChatGPT, Claude, and Perplexity reading your pages? Are they official crawlers or imposters? (AI Bots)
4. How much traffic does Cloudflare accelerate, and how many suspicious attacks does it block daily? (Security & Traffic)
5. How do you connect external tracking codes and protect visitor privacy when running Google or Facebook/Instagram ads? (Cookie Consent and Third-Party Tracking)

Kanorio’s built-in analytics start tracking automatically after you publish your site. No coding or tracking code installation is required, and it’s available on the Free plan.

What can you achieve with this category?

• Master metrics and date rules: Understand pageviews (with anti-spam filters for 30-minute sessions), unique visitors, and sessions (split by 30 minutes of inactivity). Learn why multi-day trends aggregate at 02:00 AM based on your site's timezone (excluding today) and how to switch to "24-hour" view for real-time data (see ).
• Analyze site traffic, AI referrals, and UTM campaigns: Use the Overview dashboard with dual-metric bar and line charts (including markers for site/post/product publication dates) to compare trends, export CSVs, and view search and social channels (including LINE/IG in-app browser detection), AI referrals from ChatGPT and Google Gemini, and UTM campaign rankings (see , ).
• Optimize page dwell time, scroll depth, and user journeys: In Pages & Conversions, filter and sort by content type (standard pages, product pages, blog posts, etc.). Click any row to view real dwell time and 25%–100% scroll depth funnels. Use the interactive "Visitor Journey" map to see where visitors enter, where they go next, how many buttons they click, or where they drop off (see ).
• Monitor AI bots and edge security: In AI Bots and Security & Traffic, view rankings for 16+ AI and search crawlers, verify official IP status, see which pages they hit, and track daily suspicious requests blocked by Cloudflare along with bandwidth saved via caching (see , ).
• Comply with external ad tracking: In Site Settings › Tracking, enable the and enter your Google Tag Manager (GTM), Google Analytics 4 (GA4), or Meta Pixel ID (see ).

What do you want to do first?

How does this differ from other categories? (5-Area Data Division)

In the Kanorio dashboard, operational data is placed in the section most relevant to your workflow, rather than being crowded into one screen. Use the table below to find the right entry point:

Quick tips before you start

• Data accumulates only after publishing: Actions taken in the "Edit Site" or "Preview" modes are never counted in your reports, ensuring your data reflects real visits to your live site.
• Built-in analytics don't require a cookie banner by default: Kanorio’s built-in analytics do not rely on tracking cookies and automatically anonymize visitor IPs. You only need to enable the if you want to track "New vs. Returning Visitors" or connect GTM/GA4/Meta Pixel.
• Ask your AI assistant to read reports for you: If you have connected Claude or ChatGPT via , you can ask the AI in plain language to summarize your traffic overview, top pages, and AI bot activity for the last 30 days.
• Focus on 7-day or 30-day trends: Don't be distracted by daily fluctuations. Newly published sites need time to build traffic. We recommend checking 7-day or 30-day trends weekly and making one or two focused adjustments (like your hero headline or primary button text) to see clear improvements.

Articles in this category

• - Learn the core metrics, site timezone rules, the "24-hour vs. multi-day" logic, and how to diagnose differences compared to GA4.
• - View real-time visitors, 5-card metric comparisons, trend markers, CSV exports, visitor ratios, and device/location rankings.
• - Understand search and social channels, in-app browser identification, AI referrals, and UTM campaign tracking.
• - Filter pages by type, view dwell time, scroll depth funnels, button attribution, and interactive visitor journeys.
• - Track visits from OpenAI, Anthropic, Google, Perplexity, and others, including official IP verification and page hit details.
• - Monitor suspicious traffic blocked by Cloudflare, total requests, cache ratios, and 4 types of security actions.
• - Learn when to enable the banner and how "Accept All" vs. "Necessary Only" choices affect your data.
• - Connect GTM, GA4, and Meta Pixel on Pro and Business plans, and learn about our deferred loading acceleration mechanism.

Recommended reading order

When viewing reports for the first time, start with to establish a baseline for your data. Then, open your dashboard and compare it with , , and . If you are concerned about AI search exposure and site security, continue with and . When you are ready to run ads, follow the guides for and .