The "Analytics › Overview" page is your first stop for understanding your website's health. It consolidates real-time traffic, long-term growth trends, visitor structure, and traffic sources into a single view, allowing you to gauge the impact of your recent campaigns in under a minute.
The "Real-time Visitors" bar at the top of the page is unaffected by the date range filter in the top right. It refreshes automatically every 30 seconds, making it perfect for monitoring immediate reactions after you post an Instagram Story, send a newsletter, or launch an ad:
Below the real-time bar are five core metric cards: Total Views, Unique Visitors, Sessions, New Visitors, and Returning Visitors. Each card shows the total and a mini trend line for the selected period, plus a powerful interactive feature:
The "New Visitors" and "Returning Visitors" cards help you distinguish between your ability to attract first-time visitors (Acquisition) and your ability to keep them coming back (Retention).
To see this data, please enable the "Cookie Consent Banner" in "Site Settings › Tracking" and save (if not enabled, a link to settings will appear on the card; see ).
Why is the Cookie Consent Banner required? To determine if a visitor has been here before, the system must save a cross-day identification cookie in their browser. For privacy compliance, Kanorio only writes this ID after the visitor consents via the banner; historical traffic before enabling this cannot be retroactively classified.
| Observed Pattern | Operational Significance | Recommended Next Steps |
|---|---|---|
| High New Visitor Ratio (e.g., > 70%) | Search exposure, social posts, or ads are effectively bringing in new audiences, but most visitors do not return after their first visit. | Add to your homepage or the bottom of articles to collect leads, provide clear social follow links, or send regular to re-engage visitors. |
| High Returning Visitor Ratio (e.g., > 50%) | Brand loyalty and customer trust are strong, but you currently lack channels to reach new audiences. | Go to and to expand your keyword reach, or write blog posts that answer common questions for beginners. |
| Balanced Ratio (approx. 40%–60% each) | A healthy, balanced range that maintains both new customer acquisition and repeat traffic. | Proceed to to check if these visitors are actually clicking your call-to-action buttons or placing orders. |
Why does "New + Returning" sometimes add up to less than "Unique Visitors"? This is a standard privacy result. When visitors choose "Accept necessary cookies only" (or use Incognito mode/ad blockers), the system counts them as a "Unique Visitor" via anonymized IP, but does not write a cross-day ID to guess their status.
Below the trend chart, three rankings help you build a profile of your visitors:
?utm_campaign= or ?utm_source= parameters.Because 7, 14, 30, and 90-day reports show fully completed calendar days (up to yesterday). To see real-time traffic from today's post, check the "Real-time Visitors" section at the top, or set your time filter to "24 Hours"!
Yes. Locations are estimated based on ISP nodes. If a visitor uses a corporate VPN, international roaming, or iCloud Private Relay, the location may appear as a neighboring country or the data center's location.