The "Overview" is your first stop for data analysis. It consolidates your website's overall performance into real-time activity, traffic trends, visitor sources, and automated insights, making it ideal for quickly identifying recent changes in exposure.
You can directly access your reports by navigating to "Analytics → Overview" for your currently selected website.
First, select a sufficiently long date range, such as 7 or 30 days, and then compare the changes within that same period. Avoid directly comparing "Last 24 hours" with "Last 30 days" as their data scopes differ.
The real-time section displays visitors who have interacted and page views within the last 60 minutes, along with today's cumulative views and visitor counts. This section updates approximately every 30 seconds, making it suitable for observing immediate reactions when sharing a new post or launching an event.
Real-time numbers are a tool for short-term observation and are not suitable for determining long-term trends. To assess whether a post or event is truly driving traffic, refer to the 7-day or 30-day trend graphs.
The trend graph shows changes in views, visitors, or sessions by date. Identify dates with significant increases or decreases, and then recall if you:
An increase in numbers doesn't necessarily mean every page is performing better; your next step should be to visit "Pages & Conversions" to find the pages that are actually driving traffic.
Traffic sources indicate where visitors most likely came from before entering your website.
Sources provide clues for direction but are not 100% precise attribution results. Some browsers, privacy settings, and apps may hide source information.
Device analysis broadly categorizes visitors into mobile, desktop, and tablet users. If most users are on mobile, prioritize previewing and checking your homepage in the Editor to ensure text, images, and main buttons are easy to read and click.
Location data is estimated based on network connection and is useful for understanding the general countries or regions your main audience comes from. It is not precise and should not be used to identify individual visitors.
Kanorio highlights noteworthy trends based on current data, such as traffic spikes, specific pages acting as primary entry points, low button interaction rates, or traffic heavily concentrated from a single source.
Treat insights as hypotheses to be verified, not automatic answers. For example, if the system indicates a high bounce rate on your homepage, first check if the initial screen clearly explains your services and if the main call-to-action buttons are easily found.
High direct traffic doesn't necessarily mean visitors are manually typing your URL. Many social apps, private messages, privacy settings, or browsers don't provide complete referrer information, leading the system to categorize them as direct traffic.
Not necessarily. First, confirm your date range, whether you've recently stopped promotions, and if your public website is accessible. If the public website itself is inaccessible, then review system status or contact support.
Yes, it's normal. Location is estimated based on network connection. Mobile networks, VPNs, corporate networks, and visitors who are traveling can all cause the results to differ from their actual place of residence.
