Kanorio's built-in data analytics can answer basic questions about traffic, page views, and button interactions. However, you'll need third-party tracking tools when you want to manage ad events, view more granular audience data in Google or Meta's backend, or centrally manage multiple tracking codes.
Third-party tracking is a Kanorio Pro and Business feature. Before setting it up, consider your objective: If you only want to know which pages are most popular, built-in analytics is usually sufficient. If you need to measure ad-driven conversions, then proceed with the following setup.
Google Tag Manager, commonly abbreviated as GTM, is a toolbox for managing multiple tracking codes. You only need to enter a container ID in Kanorio, and you can then manage Google Ads, other analytics tools, or custom events within Google Tag Manager.
A container ID typically starts with GTM-, for example, GTM-XXXXXXX.
Google Analytics 4, commonly abbreviated as GA4, is Google's advanced website analytics tool. It's ideal for those who want to view more detailed user behavior, create custom reports, or are already accustomed to working within Google Analytics.
An Measurement ID typically starts with G-, for example, G-XXXXXXXXXX.
Meta Pixel is the tracking tool used for Meta ads, commonly for Facebook and Instagram ads. It helps you understand website visits driven by your ads in the Meta backend and build subsequent ad audiences based on Meta's settings.
A Pixel ID is a 15- to 16-digit number.
Kanorio loads saved tracking settings on your published public website. Editor previews are not a reliable way to verify if third-party tracking is working correctly.
Before enabling third-party tracking, also enable the Cookie Consent banner in "Ad Placement Settings → Floating Widgets". Visitors' consent choices will affect how tracking tools load and save data. This is an important step for respecting visitor privacy and may be a legal requirement for operating your website in certain regions.
Kanorio provides setup tools and consent banners but does not automatically make all legal compliance judgments for your website. If you have regulatory questions, please consult a qualified legal professional.
If you use both GTM and GA4, ensure you do not install the same GA4 tag again within GTM, as this can lead to duplicate data calculations.
Kanorio currently provides dedicated fields for GTM Container IDs, GA4 Measurement IDs, and Meta Pixel IDs. Please do not paste the full JavaScript tracking code into general content or embed modules.
First, confirm that the website has been published, the ID format is correct, and your browser isn't blocking tracking tools. Reports in third-party services may also take some time to process data.
There is currently no separate Google Ads field. If you need to manage Google Ads conversion tags, you can set them up using Google Tag Manager according to Google Ads' setup process.
