Kanorio's built-in Analytics automatically tracks page views, sources, time on page, scroll depth, button clicks, and online form submissions without any setup required.
So, when do you need to set up "Third-Party Tracking Tools"? The answer is simple: When you are ready to run Google Ads or Facebook/Instagram Ads (which require conversion signals to be sent back to the ad platform for delivery optimization and retargeting), or when your marketing team is accustomed to viewing custom cross-platform reports in Google Analytics 4 (GA4).
Third-party tracking is available on all plans and is managed in your dashboard under "Site Settings › Tracking Codes".
You do not need to fill in all three fields. Choose based on your actual needs and pay attention to the ID format (only enter the ID code; do not paste the entire <script> source code):
| Tool Name | When to use | ID format and examples |
|---|---|---|
| Google Tag Manager (GTM) | Recommended for advanced marketers: Think of it as a central hub for all your tracking codes. Once you enter your GTM container ID into Kanorio, you can add Google Ads conversion tracking, LINE Tag, TikTok Pixel, or Clarity heatmaps directly in the GTM dashboard without changing your website settings. | Alphanumeric code starting with GTM- (e.g., GTM-ABC1234) |
| Google Analytics 4 (GA4) | Best for site owners who don't use GTM and simply want to send website traffic to Google Analytics for reporting or Google Ads integration. | 10-character measurement ID starting with G- (e.g., G-1A2B3C4D5E) |
| Meta Pixel (Facebook / IG Ads) | Ideal for brands running or planning to run Facebook and Instagram ads to track website visits and build retargeting audiences. | 15 to 16-digit numeric pixel ID (e.g., 123456789012345) |
Crucial Reminder: Do not "add GA4 in Kanorio and also install the same GA4 via GTM"!
- If you only need GA4, simply enter the
G-XXXXXXXXXXID into the Kanorio GA4 field; there is no need to use GTM.- If you fill in both the GTM and GA4 fields in Kanorio, please ensure your GTM container does not contain the same GA4 tag. Otherwise, every time a visitor opens your page, it will trigger two page-view events, causing your GA4 traffic to double and your bounce rate to become inaccurate!
GTM-XXXXXXX, G-XXXXXXXXXX, or 15–16 digit Meta Pixel ID copied from your Google or Meta dashboard into the corresponding field (the system will automatically validate the format).Many website builders cause Google PageSpeed scores to drop by 20–30 points once GTM, GA4, and Meta Pixel are installed, as heavy third-party tracking scripts block the loading of above-the-fold text and images.
To ensure you can "track ads while maintaining a lightning-fast web experience," Kanorio uses an intelligent "Above-the-Fold First, Lazy Load Later" architecture on live sites:
page_view event!Use Google Tag Manager (GTM)! Simply sign up for a free Google Tag Manager account, enter your GTM-XXXXXXX container ID into Kanorio, and you can then freely add Google Ads conversion tags, LINE Tags, TikTok Pixels, Pinterest Tags, and dozens of other official templates in the GTM dashboard. It is secure and easy to manage.
Based on Information Security and Cross-Site Scripting (XSS) prevention, Kanorio prohibits the injection of unverified raw <script> tags into standard text/image modules (to prevent malicious code from stealing your customers' checkout data). Using dedicated GTM/GA4/Meta Pixel ID fields and strict Content Security Policies (CSP) allows you to track marketing performance while keeping your buyers safe.
Please check these 4 common reasons in order: