New visitors are people identified as visiting your website for the first time; returning visitors are people who have visited before and come back.
These two numbers help you understand if your promotion is attracting new audiences and if your content is compelling enough to bring people back.
This is an advanced analytics feature for Kanorio Pro and Business. It requires a cookie consent banner because the system must obtain visitor consent before saving data in the browser to identify returning visitors.
Open "Analytics → Overview", select a 7-day or 30-day date range, and you can view the trends for new and returning visitors.
Once completed, new data for your public website will start to be categorized. Old data from before the setup will not be retroactively classified as new or returning visitors.
New visitors represent individuals identified by the system as visiting your website for the first time within the selected period. An increase in new visitors typically indicates that search, social sharing, advertising, or collaborations may be bringing in new audiences.
Returning visitors are those who have visited before and come back again. While returning visitors don't necessarily translate to immediate purchases, they serve as an indicator of whether your content is worth revisiting and if your brand is memorable.
Don't aim for a specific fixed percentage. Instead, interpret the data in line with your goals:
Visitors may choose to accept only necessary cookies, use browser privacy modes, clear their cookies, or employ blocking tools. In such cases, the system can still provide partial traffic statistics using anonymized data but cannot reliably determine if they are returning visitors.
Therefore, the sum of new and returning visitors may not equal all unique visitors. This is a normal discrepancy resulting from respecting visitor privacy.
After enabling the feature, new public website visits will begin to accumulate categorized data. Please wait for sufficient traffic before checking trends in "Analytics → Overview" using a 7-day or 30-day range.
Distinguishing between first-time and repeat visits requires saving identifying data in the browser. When visitors refuse analytics cookies, Kanorio does not save the data used to identify returning visitors.
No. Returning visitors are just an indicator of website browsing behavior. Loyalty should still be assessed in conjunction with button clicks, inquiries, bookings, orders, or other actual goals.
