When you launch a course on your own website, you are responsible for driving enrollment. The advantage of using Kanorio is that your enrollment tools and courses are in the same dashboard: your contacts, newsletters, discount codes, blog posts, and analytics are all directly connected to your courses and orders, so you don't have to move data between multiple tools.
Here are seven methods you can use individually or combine into an enrollment workflow: start by collecting contacts with free content, then convert them into students using newsletters and discounts. Each section explains how to combine these features during a launch; for full instructions on each feature, click the links.
Create a product priced at $0 and attach a free handout (downloadable package) or an introductory course. When visitors click "Get for free," they gain access to the content and become your contact. By default, the newsletter subscription checkbox is selected at checkout, which visitors can opt out of immediately.
$0 orders do not incur platform or payment processing fees, and you do not need to connect a payment gateway.For setup, see "Common selling methods" in .
If your course is still in development, use an online form to collect interest from potential students:
You can also use the form's "Submission limit" and "Closing time" features to collect registrations for info sessions or trial classes. For full form settings, see .
Your course topic is the problem your potential students are searching for. Write articles on your Blog that answer these questions, and include a link to your course landing page or a free handout at the end:
For basic SEO settings and checklists, see .
Write a launch announcement in "Marketing › Newsletters" and select your audience:
You can send a test email to yourself before sending it immediately or scheduling it for later. Newsletters are available on the Pro plan and above; each email counts toward your sending limit. See .
Create promotions in "Marketing › Promotions". Three types are commonly used for launches:
| Strategy | Promotion Type | Example |
|---|---|---|
| Early Bird Pricing | Limited-time sale | 20% off during the first week, reverting to full price automatically; for tiered pricing, see "Wave Pricing" in |
| Newsletter Exclusive Code | Discount code | A code provided only in newsletters, such as "EARLY20" for 20% off |
| Bundle Discount | Threshold discount | An additional 15% off when the order total reaches the combined price of two courses |
You can limit the total number of uses and applicable products, and choose the target audience: "All customers," "First-time buyers only," or "Returning customers." For setup, see .
Place a top bar on your website to announce an early bird countdown, or use a popup to introduce a free handout, with buttons linking directly to the course landing page. For setup, see . This feature is only available for websites built with Kanorio.
Students who have purchased a course can leave a star rating and review in their customer center, which will appear on the product page after approval. If you are just starting out and have few reviews, you can import reviews from other platforms, which will be noted on the product page. For review moderation, replies, and display thresholds, see .
For UTM setup, see .
$0 products, online forms, blogs, SEO, promotions, and site widgets are all available on the Free plan. Newsletters require the Pro plan or above.
Yes, you can import contacts from list files or Excel/CSV spreadsheets from other platforms. When importing, be sure to check "Every contact in this list has agreed to receive newsletters" so they receive your emails. See Customer lists and subscriptions.
Not at this time. You can give each partner a unique discount code, track the performance of each code in your promotions list, and settle payments manually.