SEO Optimization Checklist

Overview

SEO doesn't need to be overly complex from the start. This checklist is organized by "Before Publishing," "After Publishing," and "Ongoing Optimization," making it suitable for first-time brand website creators to complete step-by-step.

Prioritize getting your website content and visitor experience right before dealing with search settings. A website with empty pages or incomplete service information will struggle to attract meaningful search traffic, even with many keywords configured.

Before Publishing

• Each important page has a clear and distinct page title.
• Set a unique search title and search description for each important page in the "Pages" SEO panel.
• The first screen of your homepage clearly explains who you are, what you offer, and what visitors can do next.
• Images have descriptive ALT text, not just "Image 1" or filenames.
• In "Manage Site → General", confirm your site name, logo, favicon, and contact information are correct.
• All primary buttons link to the correct URLs, forms, booking systems, or contact methods.
• In the editor's mobile preview (Editor), ensure text, images, and buttons remain easy to read and click.
• Avoid marking pages still under construction as indexable. If a page needs to be temporarily unpublished, hide it or correctly set it to noindex in "Pages → SEO".

Kanorio handles the page structure and technical foundation. You just need to ensure each page has a clear main heading; you don't need to write HTML tags yourself.

After Publishing

• Use an incognito window to confirm that your live website and each important page load correctly.
• Verify that when sharing your URL, the preview title, description, and image are as expected.
• Connect to Google Search Console from "Technical SEO".
• Ensure your sitemap is accessible at /sitemap.xml on your live domain.
• Submit or check your sitemap status via GSC.
• In "Pages → SEO", check that no published pages were accidentally set to noindex.
• If you're using a custom domain, confirm that DNS and HTTPS settings are complete.
• If you've changed page paths or migrated from an old site, set up 301 permanent redirects for any old paths still in circulation (this is for long-term moves and tells search engines to remember the new address). See for details.

After publishing, don't repeatedly change URLs just because Google hasn't shown results yet. Allow search engines time to crawl and index, and monitor the actual status using GSC.

Ongoing Optimization

• Regularly update service, case study, pricing, or contact information to avoid outdated content.
• Maintain a blog or FAQ section to answer questions your customers actually ask.
• Share valuable content on social media, in newsletters, or on partner pages.
• Review your search impressions and click trends in Google Search Console monthly.
• Check "Analytics" weekly or monthly to identify popular landing pages and pages with low engagement.
• For pages needing improvement, adjust only one or two elements at a time, then observe the results.

What to Avoid

• Using the same search title and description for all pages.
• Stuffing irrelevant popular keywords for the sake of SEO.
• Creating large amounts of similar content pages that offer no real value, solely for SEO purposes.
• Purchasing external links from unknown sources or services that guarantee top rankings.
• Making private, test, or unfinished pages publicly accessible to search engines.

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