SEO Basics: Getting Your Website Found by Search Engines
Overview
SEO stands for Search Engine Optimization. In simple terms, it's about organizing your website's content and settings so that search engines like Google can more easily understand what you offer, who it's for, and increase the chances of your site appearing when people search for relevant queries.
SEO isn't about paying for rankings or stuffing pages with the same keyword repeatedly. Good SEO starts with real, helpful content, and then ensures search engines can read and understand it smoothly.
How Search Engines Find Websites
You can think of a search engine as a giant library:
- Crawling: Automated programs read publicly available websites, much like a librarian collecting new books.
- Indexing: Search engines organize the available content into a database, similar to creating a catalog for books.
- Ranking: When someone searches, the system selects potentially helpful results based on content relevance, quality, and many other signals.
Publishing a website doesn't mean it will immediately rank on the first page. Crawling, indexing, and ranking all take time and are influenced by content quality, competition, and the search engine's judgment.
What Kanorio Automatically Handles for You
After you publish your website, Kanorio provides the following technical foundation:
- HTTPS: Ensures your site serves content over an encrypted connection.
- Sitemap: Automatically generates a list of public pages for search engines to read.
- Structured Data: Uses Schema.org markup to help search engines identify content like brands, articles, products, and FAQs.
- Automatic Social Share Images: If you don't upload a share image, it can generate a preview image based on the page title and brand colors.
- LLMs.txt and LLMs-full.txt: Provides AI tools with a readable summary and content version of your site.
These foundational elements reduce technical barriers but cannot replace your effort in creating valuable content.
Four Things You Should Prioritize
To set the search information for individual pages, first go to Pages → SEO, select the page you want to modify, and then open its SEO panel.
1. Write Clear Topics for Each Page
Your homepage, service pages, portfolio, and contact page should all answer different questions. Avoid using the exact same title and content across multiple pages, as this makes it difficult for both search engines and visitors to distinguish them.
2. Set Search Titles and Descriptions
The search title is the most prominent heading in search results; the description is the summary below it. Use natural language to accurately describe the page's actual content, and don't promise things the page can't deliver.
3. Add ALT Text to Images
ALT text is a brief description of an image that helps screen readers and search engines understand it. Describe what the image actually shows, e.g., "Product photoshoot scene in a Taipei studio," rather than just "Image 1." You can also use the ALT text auto-completion feature in Settings → Advanced and then manually confirm its accuracy.
4. Continuously Add Content That Answers Questions
Service descriptions, case studies, FAQs, and blog posts all contribute to a more complete website. It's more important to consistently update small amounts of useful content than to publish many similar short posts at once.
Set Realistic Expectations
SEO is a long-term effort. Even with correct settings, new websites typically need days to weeks to be indexed by search engines. First, ensure your website's content is clear, public, and shareable, then connect to Google Search Console via SEO & Search Engines to check your indexing status.
Avoid making claims of guaranteed top rankings, purchasing dubious links, or using keywords unrelated to your content. These practices can damage visitor trust and may violate search engine guidelines.
Frequently Asked Questions
Kanorio provides the technical foundation automatically, but you still need to confirm and supplement the topic, text, image descriptions, and actual service content for each page.
SEO improves organic search visibility and usually takes time to build; paid ads involve purchasing exposure on a platform. They can be used together but don't replace each other.
Using a stable, professional, and memorable custom domain helps with brand consistency and long-term management. However, the domain itself doesn't automatically improve rankings; content quality remains paramount.